HELP YOUR CHILD TO LEARN WITH MIKE GERSHON
IDENTITY, LOGO, BRAND BOOK, PRINT & DIGITAL CONTENT DESIGN
End Client: Gershon Learning Ltd. (UK)
Mike Gershon is a teaching and learning expert, trainer and author of more than 80 Education books and guides. Mike’s resources have been used by teachers worldwide, and with his new project ‘Help Your Child To Learn’, Mike offers his guidance and expertise to parents who want to aid their child’s learning in the home.
Mike asked me to create a new brand for this initiative, including logo design and the development of a comprehensive brand guidelines document. He wanted something that felt accessible and attractive for young parents, which balanced clarity and ease-of-use with a touch of playfulness.
The brand design incorporates bold, bright block colours, modern typography and custom, hand drawn illustrations. Geometric boxes and block text sit alongside flowing continuous line drawings, reflecting the course’s balance between formal, structured learning with creativity and fun.
I applied this brand design in the creation of print and digital course content, including:
10 detailed course guidebooks including custom diagrams and illustration.
10 printable cheat sheets.
Course workbook (print and digital versions)
Course PDF brochure.
"Sophie produced a fantastic visual style for the brand and a sharp, effective logo. Her design work was excellent, taking my rough ideas and turning them into a clearly realised concept that has great visual integrity and speaks to my audience with good impact.
...I'm delighted with the end product and feel that Sophie's work on the project has added an enormous amount of value."
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